It's because they are hot. That's right- H-O-T. On fire. Smokin'. This piece on Forbes.com could have been insightful if it got to the real reason why investors like these female chief executives, which is really because of their looks. According to a study done by Tufts university, the performance levels of America's top companies could be related to the first impressions made by their CEOs.
Without knowledge of the pictured individuals’ job titles, and by rating the faces on competence, dominance, likeability, facial maturity and trustworthiness, the students were able to distinguish between the successful and the not-so-successful CEOs.
Despite the ambiguity of the images, which were cropped to the face, put into grayscale and standardized in size, ratings of power- and leadership-related traits from CEOs’ faces were significantly related to company profits.
If this is the case, here are our top five picks for women CEOs who are not only gorgeous, but their total return to investors since they have become chief executives has sky rocketed:
1) Andrea Jung, CEO of Avon Products: Annual revenue: $9.93 billion Total return: 13.9% annual
Why we like her: Um, she looks like a super model and carries a Birkin. Enough said.
2) Indra Nooyi, CEO and Chairman of Pepsico: Annual reveune: $39.47 billion Total retun: 9.4% annual
Why we like her: She just looks nice, doesn't she? And we love how she's always rockin' the pearls around her neck!
3) Christina Gold, CEO of Western Union: Annual revenue: $4.9 billion Total return: 12.5% annual
Why we like her: She's pretty in a Greenwich, CT kind of way; we dig her preppy style and simple makeup.
4)Linda Lang, CEO of Jack in the Box: Annual revenue: $2.87 billion Total return: 28.5% annual
Why we like her: Because she looks like Rachel Ray, the "most trusted face in television."
5) Meg Whitman, CEO of Ebay (but stepping down shortly): Annual revenue: $7.67 billion Total return: 32.5% annual
Why we like her: She's not wearing it in this picture, but usually she is sporting a scarf around the neck- like a signature accessory.
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Posted by: Kirsten23 | February 21, 2010 at 08:17 PM